Toronto After Dark 2007
After a week or two of frenzied preparation, coding, updates, and tweaking, the website for the 2007 Toronto After Dark Film Festival has officially gone live.
This year’s redesign—or is it a realign?—brought a few noticeable changes to the site even as the 2007 website still maintains some similarities to 2006’s website.
Most of the changes to the design flowed out of one another. One of the client’s main goals with the new design was that a user would be able to quickly get to the wealth of information on the site. And so the menu was changed to an “expanded” view, which necessitated a three-column layout, which necessitated a wider design optimized for larger monitors, which necessitated revamped mastheads, and so on.
The bigger changes, though, are all under the hood.
Last year’s website was a largely static affair, which meant that any changes to the content or site structure needed to be made by me, the designer. Initially, I didn’t think that would be a big deal. But you’d think that after years of doing this gig, I’d have slightly better foresight.
Even a “static” site is constantly changing, even if the changes are just minor content or layout tweaks. And all of those minor changes add up after awhile, taking time away from more pressing concerns. And so while a redesign was certainly planned for the new site, the primary goal for this year was to move the site to a platform that would make it easier for anyone—be it myself or the festival staff—to make all but the biggest and most difficult changes.
Big shock here, but the Toronto After Dark website is now running on ExpressionEngine.












