April 27, 2012

Movie theatres discuss relaxing cellphone bans

Ah, so that’s what Netflix getting more subscribers sounds like…

Snarkiness aside, the reason people aren’t going to theatres isn’t because cellphones, texting, etc. are banned. They aren’t going because tickets and concessions are too expensive, theatres are too crappy, and the movies themselves aren’t all they’re cracked up to be (even with 3D). People will go — and shell out money — if they perceive value. The answer isn’t to further cheapen the theatre experience, but rather, make it a more compelling experience than the one people can have in their living room with a Netflix account.